Our Story

At Uviña ("yoo-VEE-nyuh") Holistic Wellness, our mission is simple: to help you achieve radiant skin, balanced health, and inner confidence through holistic care. Inspired by generations of strong Puerto Rican women, our brand was founded on the belief that beauty should be simple, natural, and rooted in wellness.

What began as a minimalist, botanical skincare line has now grown into a holistic boutique in Chicago offering lymphatic massage, post-surgical care, and evidence-based wellness treatments. Each product and service is designed to support your body’s natural healing process—whether through gut health, skincare, or lymphatic flow—so you feel lighter, more vibrant, and renewed from the inside out.

Meet Our Founder

Jelitsa, MSN, RN, founded Uviña Holistic Wellness to redefine what it means to feel radiant — from the inside out. As a nurse, skincare formulator, and functional beauty practitioner, she blends clinical knowledge with holistic wisdom to address the root causes of imbalance within the gut, lymphatic, and skin systems.

She created Uviña as a calm, trusted space where science meets flow — where every treatment and ritual supports detoxification, circulation, and cellular renewal. Her philosophy is grounded in simplicity, evidence-informed care, and the belief that true beauty is the natural by-product of inner balance.

Through the Uviña Flow Framework, Jelitsa helps clients cultivate connection with their bodies, restore vitality, and experience lasting renewal — not just results that fade.

inspiration for uvina holistic wellness
godmother - inspiration of Aida face cream
Generational inspiration behind Uviña Holistic Wellness, rooted in holistic care and cultural beauty
inspiration for cleansing facial bar

The Women Behind Uviña Holistic Wellness

Uviña Holistic Wellness is more than a name—it’s a tribute. The brand honors Jelitsa’s mother, Uviña, a brown-skinned, Chicago-loving, salsa-dancing Latina whose no-nonsense wisdom and vibrant spirit inspired everything we do. Her belief was simple: beauty should be effortless, clean, and full of confidence.

Each product in our minimalist skincare line carries the name of another woman in Jelitsa’s family—her grandmother & great-aunts, who embodied strength, independence, and love.

By celebrating their legacy, we honor all women who choose confidence as their favorite accessory and embrace beauty as a reflection of inner health.